The paper "Multimodal travel companion enabled by Artificial Intelligence" discussed how My-Trac is devoted to do research and develop user centric services that will enhance passenger multimodal door-to-door experience.
During the session, we elaborated how this will be done with the real time analysis of massive datasets that will provide recommendations through the My-TRAC Mobile App and accompany the user along her journey. On the other hand, Transport Operators will obtain feedback from the behavior of the users, being able to use anonymized statistics to understand the behavior of the passengers. My-TRAC will obtain higher confidence and adhesion contributing to multimodal transport services improvement and monitoring.